消费者文化创作和扩散(英文版).pptVIP

Chapter17 ;Culture Production Process;Cultural Production Systems;High Culture and PopularCulture;Reality Engineering;Diffusion of Innovations;Adopter Categories ;Types of Innovations;Behavioral Demands of Innovations;Prerequisites for Successful Adoption;The Fashion System;Behavioral Science Perspectiveon Fashion;Fashion Life-Cycle;Cycles of Fashion Adoption;Fad or Trend?;Think Globally, Act Locally;Determining Whether to Utilize the Etic or Emic Perspective ;The Diffusion of Western Consumer Culture