消费行为知识的应用及研究发展过程.pptVIP

CONSUMER BEHAVIOR;Ch1. 透視消費者;What’s Consumer behavior About?;消費者的類型;消費者的角色;Multidisplinary;消費行為知識的應用;A Consumer Influence Perspective;消費行為與行銷策略;消費行為與社會行銷;消費行為與逆行銷;消費行為與政府決策;消費行為與消費者教育;從後現代的角度;Postmodern Perspective;Global Intercultural Perspective;Right Thinking About the Consumer;Consumer Bill of Rights;消費行為研究發展之路;Environmental Factors shaping the Marketing Challenge;消費行為各階段研究重心;Pre-World War II Era A.造成行銷挑戰的環境因素;Pre-World War II Era B. 行為科學的地位;Pre-World war II Era;Post-World War II Era A. 造成行銷挑戰的環境因素;Post-World War II Era B. 行為科學的地位;戰後行銷策略之指導原則;The Freudian Invasion;New Field of Study --