《如何设计问卷 英文课件 Questionnaire Design》.pptVIP

How to design a questionnaire;a survey involves directly collecting information from people (or sometimes organisations) whom we are interested in. Well designed questionnaires are highly structured to allow the same types of information to be collected from a large number of people in the same way and for data to be analysed quantitatively and systematically. Questionnaires are best used for collecting factual data and appropriate questionnaire design is essential to ensure that we obtain valid responses to our questions.;Objectives in designing questionnaires There are two main objectives in designing a questionnaire: To maximize the proportion of subjects answering our questionnaire—that is, the response rate. To obtain accurate relevant information for our survey. ;Deciding what to ask There are three potential types of information: Information we are primarily interested in—that is, dependent variables. Information which might explain the dependent variables—that is, independent variables. Other factors related to both dependent and independent factors which may distort the results and have to be adjusted for—that is, confounding variables;;Use short and simple sentences;Ask for only one piece of information at a time For example, “Please rate the lecture in terms of its content and presentation” asks for two pieces of information at the same time. It should be divided into two parts: “Please rate the lecture in terms of (a) its content, (b) its presentation.”;;;;Ensure those you ask have the necessary knowledge For example, in a survey of university lecturers on recent changes in higher education, the question, “Do you agree with the recommendations in the Dearing report on higher education?” is unsatisfactory for several reasons. Not only does it ask for several pieces of information at the same time as there are several recommendations in the report, the question also assumes that all lecturers know about the relevant recommendations.;Sensitive iss