自驾车旅游的发展现状及对策分析.docxVIP

自驾车旅游的发展现状及对策分析 自驾车旅游的发展现状及对策分析 摘 要 随着中国经济的快速发展，中国国民收入水平增长迅速，中国居民的生活质 量得到较大的改善，中国居民对旅游的需求旺盛，而随着私家车数量的增多，以 及交通便利化，越来越多的居民采取自驾旅游形式开展旅游活动。 海南，作为国际旅游岛，自然应该抓住此次自驾旅游的发展机遇。因此，为 加强对海南自驾旅游发展情况的了解，木文通过文献查阅的方式，了解海南政府、 自驾旅游经营者、自驾旅游组织、岛内居民等利益主体在自驾旅游方面的行为表 现，初步掌握海南自驾旅游的基本情况；利用swot分析工具，对海南自驾旅游 进行相应的分析；以问卷调查的方式，收集相关数据，分析海南自驾旅游者的行 为特征；最后，结合海南自驾旅游发展的实际情况，对海南自驾旅游提出6点改 善建议，以促进海南自驾旅游的健康发展，使自驾旅游成为海南国际旅游岛建设 的重要内容。 关键词：自驾车旅游；海南国际旅游岛；发展现状 Abstract With the rapid development of Chinas economy , Chinas national income levels increase rapidly , The quality of life of Chinese residents has been greatly improved. Chinese residents demand for Tourism , And with the increase in the number of private cars，Transportation facilitation。More and more residents take the form of self driving travel to carry out tourism activities 。 Hainan, as an international tourism island, the natural should seize the opportunityto drive the development of Tourism。Therefore, in order to strengthen theunderstanding of the development situation of self driving tourism in Hainan。Thisarticle through the way of literature review , Understanding the government ofHainan、Self driving tour operator Self driving Tourism Organization Thebehavior of the residents on the island in self driving Tourism , Preliminary grasp thebasic situation of Hainan Tourism ； By using SWOT analysis tool, the analysis ofHainan auto driving tour is carried out. In the way of questionnaire survey, collect therelevant data, analyze the behavior characteristics of Hainans self driving tourists;Finally, combined with the actual situation of the development of self driving tourismin Hainan, Hainan auto driving travel to put forward 6 proposals to improve，In orderto promote the healthy development of self driving tourism in Hainan, the self drivingtourism has become an important part of the construction of Hainan internationaltourism island? Keywords： Self driving travel ； Hainan international tourism island ； Development present situation