供不应求与订单需求不足时的分车问题.pptVIP

AUTOMOTIVE MARKETING BUSINESS In this chapter, we focus on 3 parts: ●1.The sales business of automobile ●2.Management of marketing network ●3.Information management 1 The sales business of automobile 1.1 Sales business of automobile manufacturer 1.2 Institutions of automobile marketing 1.3 Sales business of automobile dealer ●customer reception, introduction of products and policies related to finance or service ●bargain and negotiation, contract signing, receiving deposit and fees and charges ●payment and accounting, vehicle detection and delivery ●building customer archives, following up service 4’s dealer is becoming the current mode in automobile marketing. Of course, two modes including sales agent and service station engaged by special arrangement, also exist for some products, or for some traditional enterprises in China. Sometimes dealer’s grade management is necessary 2.1 Contents of network management Foundations of the site: based on network develop plan, some effective factors Conditions of building the network: in general including hardware and software abilities, personnel and qualifications Procedures of building the network: application, investigation, construction, examination, approbation and contract signature. Management ways: business trainings, ordinary management, check and commendation. 2.2 Management framework of the auto sale and service 3.1 Introduction to information management system 3.2 Assessing Information Needs 3.3 information collecting 3.4 information dealing and analyzing 3.5 construction of the company’s computer information management system 3.1 Introduction to marketing information system A marketing information system(MIS) is a system that gathers,sorts, analyzes,evaluates,and distributes the accurate information to marketing decision makers timely.The system consists of people,equipment,and procedures etc. 3.1 Introduction to marketing informat