英国大学市场营销课件一.pptVIP

Lecture 2: Buyer Behaviour in Consumer and Organisational MarketsLecture Objectives;2;The Consumer Decision-Making Process;Choice Criteria Used When Evaluating Alternatives;8;The consumer decision-making process and level of purchase involvement;Sony;Orange; ;Consumer or Organisational Products Why was the product Purchased ? ;Some Examples of Organisational Buying;4;The Buying Centre;6;;9;New Task Buying;Modified Rebuy;Straight Rebuy;Buying Situation Implications;14;