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Unit 19 Market research Question formation 1. Listening A market researcher asks a consumer questions. Listen and fill in the questionnaire. Quest Market Research Consumer Survey Name ________________________ Address ______________________ Telephone _____________________ Accommodation Own home ( ) Rent ( ) ????????????????Hotel ( ) Other …… ( ) Number in home ( ) Place of work: Husband Courtaulds Wife ___________________ Place of study: Child 1 Independent Boys’ School Child 2 __________________________ Holidays per year Location ______________________abroad autumn__________________ Money spent on last summer holiday ______________ Location of last holiday __________________ Listening Task A: Right. I’d just like to check some details first. It’s Mr. and Mrs. J.Reynolds. isn’t it? B: Yes. A: The address is 21 Pine Avenue? B: Yes. A: Your telephone number is 56822, is that right? B: No, it’s 56882. A: Thanks. Now I hope you don’t mind if I ask you some personal questions? B: No, go ahead. A: First, do you own this house? B: Yes, we do. A: How many people live in it? B: Well there’s myself, my husband and two sons. A: So four of you. Where does your husband work? B: He works at Courtaulds. A: And do you work outside of the home? B: No, I’m a freelance book designer. I work at home. A: Right, your sons are at school then? B: Yes, that’s right. A: Do they go to the local school? B: No, they both go into town to the Independent Boys’ School. A: Now, both you and your husband have a car? B: Yes, we do. A: Roughly how many miles do you do a year? B: Well, about 5000. A: Your husband’s car is on the firm, is that right? B: Yes. A: How many holidays a year do you take? B: Normally two. A: In this country or abroad? B: Usually a summer holiday abroad and a week somewhere in Britain in the autumn. A: Somewhere by the sea? B: No, we normally go to Scotland walking. A: Right, just a couple more q
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