商务交际英语(1) Chapter6.ppt

English Communicationfor Colleges Review of Chapter 5 Business Letters Business letters are used to send written messages to persons outside an organization. Letters are also used to send formal written messages to employees within an organization. Business letters are considered to be more formal than memos. 　　 商务信函用来向公司以外的人传达书面信息。信函也可以在公司内部的员工之间传达正式的书面信息。商务信函比备忘录更正式 Letter orders A letter can be written in direct order or indirect order, depending on whether the message is neutral, positive or negative. Direct order is used in neutral and positive messages. Indirect order is used in negative and persuasive messages. 　　 信函可采用直接顺序或间接顺序，取决于信息是中性、积极还是消极。 中性和积极信息采用直接顺序，消极和说服性信息采用间接顺序。 Letter parts standard parts 标准组成部分 optional parts 备选部分 standard parts The standard parts of a business letter are the dateline, letter address, salutation, body, complimentary close, signature block and reference initials. 　　 商务信函的标准组成部分有日期，地址，问候语，正文，结尾敬辞，签名和打字员姓名缩写。 　 optional parts A business letter also may include these optional parts: attention line, subject line, company name in signature block, enclosure notation, copy notation, postscript and secondheading. 　　 一封商务信函还可以有以下这些备选部分：指明收信人，主题，签名档处的公司名，附件，抄送，附注，第二页抬头。 Business letter formats Like memos, business letters may be prepared in different formats. The three basic letter formats are block, modified block and simplified block. 　　 和备忘录一样，商务信函也许会呈现不同的格式。三种基本格式是：齐头式，改良齐头式和简化齐头式。 How to address an envelope? Types of letters with neutral and positive messages There are several types of letters with neutral and positive messages. Routine requests and claims are letters with neutral messages. Orders, positive responses to a request, friendship letters and acknowledgment letters are letters with positive messages. 日常请求和索赔是含有中性信息的信函。 订购信，肯定答复请求，友谊信和感谢信是含有积极信息的信函。 Planning and organizing letters with negative messages 1. Begin with a neutral opening. 2. Reasons for the negative message. 3. The negative message.