小公司经营策略探讨.docxVIP

摘要  小公司经营策略探讨 小公司不仅促进我国经济的发展和经济活力的增强，而且为我国解决就 业问题做出了重要的贡献。随着市场经济的发展，美、日等发达国家和中国这 样的发展中国家，消费者的需求结构都发生了重大变化，人们的购买力水平的 提高，需求由低层次逐步向中高层次转化，趋同性需求向个性化、多样化需求 转变，这对厂家和商家提出了更高的要求，促使他们向品种多样化或者产品多 样化发展。而中国经济在全球一体化的变化中，小公司逐步成为中国新的经济 增长点和解决就业的主要力量。在小公司发展的过程中，策略管理是起着总体 规划的作用。策略的正确选择，是决定着小公司是否在这场竞争中兴衰成败， 而策略管理更是指明了企业在竞争中的发展方向和竞争方式。在这种形势下， 小公司如何在策略上把握契机，顺应形势，走出自己的特色之路呢？本文正是 基于这种考虑，着重研究了小公司发展中存在的问题及对策。 关键词  小公司  策略管理  发展方向  竞争方式 Small Small company business strategy Abstract  Strengthen the small and medium-sized enterprise not only promote the development and economic vitality of the economy of our country, and has made the important contribution for our country to solve the employment problem. With the development of market economy, developed countries such as America, Japan and developing countries like China, the demand structure of the consumers have changed, peoples purchasing power level, the demand from low level to high level of homoplasy in transformation, needs to personalized, diversified demand change, which puts forward higher requirements the manufacturers and businessmen, prompting them to diversify or product diversification. While the Chinese economy in the change of global integration, SMEs gradually become Chinas new economic growth point and the main strength of solving employment. In the process of the development of SMEs, strategic management is playing the role of overall planning. The correct choice of strategy, is deciding whether SMEs in this competition success or failure, strategic management is that the competitiveness of enterprises in the direction of development and competition. In this situation, Small Company how to strategically conform to the situation, seize the opportunity, out of their own special way? This article is based on this consideration, focusing on the problems and Countermeasures of development of small and medium sized enterprise. Keywords  SMEs;  Strategic Management；development direction；competition modes 引言 企业策略管理是企业在宏