媒介是企业和战略性资源.pptVIP

韩日世界杯，全体中国人的期待 Korea-Japan World Cup 2002, Expectations of all Chinese 韩日世界杯的收视份额是达到45%， 当数据出来时，错过机会的只有遗憾! The rating share of Korea-Japan World Cup reached 45%, when this number comes out, for those missing the chance, only to regret! 伊拉克战争Iraqi War 统一润滑油：和平的声音Monarch Lubricating Oil: Voice of Peace 广告：就像是购买期货,购买的是未来。 数据：表现的是过去,并不能准确预测未来。 Media purchase is something like buying future stock, it is for the future. Survey statistics represents past , not for future. 未来，比过去更重要! Future is more important than past 广告向谁传播是一个战略性的问题 To Whom Ad being distributed (target)is a strategic issu