耐克全英文介绍.ppt

耐克 * PPT课件 创 始 人 * PPT课件 Play by the rules. But be ferocious. 按规则游戏。 但是一定要骁勇善战。 * PPT课件 * PPT课件 耐克的诠释 The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. 耐克的标志代表着文明之初胜利女神鼓舞智勇双全的战士厮杀沙场的精神。 * PPT课件 * PPT课件 Nike produces a wide range of sports equipment. Their first products were track running shoes(田径跑鞋) and basketball shoes. They currently also make jerseys for a wide range of sports including track field(田径), football, baseball, tennis, soccer, lacrosse（橄榄球), cricket（曲棍球）, and golf. * PPT课件 * PPT课件 * PPT课件 Nike positions its products in such a way as to try to appeal to a “youthful…materialistic crowd” .However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand. 耐克将其产品的定位瞄准“年轻而物质化的人群”。当然，他也为沃尔玛之类的折扣店生产鞋。 * PPT课件 By 1980,Nike had reached a 50% market share in the United States athletic shoe market. Its growth was due largely to ward of mouth advertisement(口头广告的宣传), rather than television or print adverts, which Knight and others in the industry found distasteful(印刷广告媒体). * PPT课件 * PPT课件 Nike has more than 500 locations around the world and offices located in 45 countries outside the United States. 耐克在世界各地有500处生产基地和分公司，分散在美国之外的45个国家。 * PPT课件 * PPT课件 * PPT课件