麦肯锡中国移动总体战略阐述.pptVIP

02 PD China Mobile Telecoms Service Industry 020403.ppt EVOLUTION OF MOBILE RADIO STANDARDS IN CHINA LEADS TO THREE 3G ALTERNATIVES * Available by end of 2002 ** Assuming dual mode GSM/W-CDMA solution Source: Various vendors; McKinsey analysis 2G 2.5G IS-95A GSM CDMA2000 1x RTT CDMA (China Unicom) GSM (China Mobile, Unicom) IS-95B GPRS China timing Present 2002 W-CDMA** (UTRA FDD) CDMA20003x RTT TD-SCDMA 3G 2003 TSM* 2003-2004 OUTLOOK FOR 3G STANDARDS IN CHINA All 3 standards likely to exist in some capacity in China W-CDMA TD-SCDMA CDMA2000 China outlook Aggressively marketed by MNC v