麦肯锡为ibm做的项目策划：《标杆企业研究》.pptVIP

SEC China010821BJ-IBM SEC China010821BJ-IBM Unit of measure * Footnote Source: Source SEC China010821BJ-IBM CONFIDENTIAL Document Date This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey Company. This material was used by McKinsey Company during an oral presentation; it is not a complete record of the discussion. SEC China010821BJ-IBM CONFIDENTIAL PC Competitor Analysis: IBM OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 4. Value chain strateg