麦肯锡公司战略制定计划流程.pptVIP

49 Situation Analysis/Understanding Uncertainty See Reference # 1,2 STRUCTURE OF THIS CHAPTER This chapter describes two key stages in developing a situation analysis: Set the baseline (p. 50) - determine a client’s core capabilities and how it is positioned vis à vis its competitors and customers. Develop perspectives on the future (p. 75) Understand external forces (p. 76) - critical external forces shaping the future of the industry Assess uncertainty (p. 92) – key uncertainties, and which ones can be mitigated and which ones must be managed Examine industry structure (p. 117) –