* * * * * * * * * * * * * * * * Mix in examples of other industries. Now we come to four customers. All of them are switchers; none of them is loyal. But, as with the three employees, all of them are naturally predisposed to be emotionally attached. That’s what counts. The fourth of our seven people is the actively disengaged customer. You would think that the problem with this customer is that we have not engaged him emotionally. We have, intensely, but in the wrong direction. This customer is actively emotional against us. Maybe we over promised, under delivered, or more simply, we just t
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