《旅游景区管理(2-旅游景区的资源管理)》-公开课件.ppt

体验论：美国学者 派恩与吉尔摩 《体验经济》—— 企业以服务为舞台，以商品为道具，以消费者为中心，创造能够使消费者参与，值得回忆的活动。 (一)景区体验构成影响的因素 4.其他无法控制的因素 （二）景区体验的主题化 五大标准： 1.与游客的现实感受（期望）一致 2.与游客的现实的感觉有差异 3.景区体验主题氛围的营造（空间、时间和事物） 4.多景点布局 5.符合景区自身特色 Disney Park Experience The Happiest Place on Earth – an enchanted kingdom of fantasy and imagination, classic family-friendly attractions and magical entertainment, dining and shopping. Disney Map Main Street U.S.A Visiting Disneyland visitors will first town in the United States started their journey street. American small town Main Street of the United States is based on typical design from the town, full of nostalgic colors, the show is the era of gas lamps replaced by the Electric Company, as well as the automobile replaced the trio. These nostalgic design lead visitors into the magic kingdom, let them park experience different world. Adventureland From the bright lights of Hollywood to the classic piers that dot the California coast, celebrate the treasures of the Golden State with thrilling attractions, spectacular entertainment and unique experiences Immerse yourself in a magical festival of shows, parades and attractions celebrating Californias storied past and exciting future. From the gold rush to Hollywoods golden era to the timeless allure of the beach, discover the vast and diverse Golden State. Frontierland Tourists visiting fantasy world first in the Sleeping Beauty Castle commence their journey. Tourists like outside the Disney story, find their most beloved Disney characters: in the coffee can be circled; Or with various lovable Disney characters such as Winnie the Pooh, Snow White and rats big brother - to meet Mickey Mouse. Imagine the center of the world mark is a new, unique dream garden, but the Disneyland unique. Tomorrowland Tomorrowland was created as a look at the marvels of the future. Walt said: Tomorrow can be a wonderful age. Our scientists today are opening the doors of the Space Age to achievements th