任何理解广告中的人情味.pptVIP

UNIT 4 Unit 4 Advertising Goal of the Unit Ads are everywhere, what’s the point of advertising? The grammar focus: Subjunctive mood II Objectives At the end of this unit, the students will be able to: (1) describe the three ways in which advertising sheds influence on the people; (2) suggest several methods of advertising changing people’s purchasing motivations; (3)argue for an idea in a problem-solution-evaluation way. What is in this unit Language points: display, ruins, eye-catching, the Middle Ages, role, advance, mail order, mail-order houses, in place, crisscross, come to d