大客户关系销售技巧.ppt

* 考核－费用灵活性 严肃活泼 有标准，要灵活 市场投入与销售投入分开（不能给销售压力太大） 市场－活动，潜在阶段，重点老客户后续维护费用 管理－使用控制 控制投放节奏 根据阶段 潜在－少 意向－多 方案－赌 谈判成交－无 * * 意向阶段，方案阶段 * SLIDE 1 – Spash Screen Today we will be talking about Enterprise Reporter Software, which is a tool that will empower your business end users to create their own richly formatted reports while at the same time leveraging your investment in SAS Software. What we would like to do for the next few minutes is to provide a brief overview of the software followed by a demonstration. * SLIDE 1 – Spash Screen Today we will be talking about Enterprise Reporter Software,