Case Study City Plaza Hotel案例分析城市广场酒店.pptVIP

Group 3 City Plaza Hotel Case Study Abby Anna Angel Bella Evie Ina Linda Zoe Background City Plaza Situation Downtown in Toronto Company City Plaza Status Four-star, market leader before, market follower now What happened What we should do Losing money, losing traditional customers Needing s new strategy to change the present position Analysis of the rivals Have a complete range of facilities Bigger and more conference rooms “Yes I can” attitude “Customer-orientated” principle High rate repeat business and occupancy A three-star hotel Aims at Middle-income customer Hea