产品及服务设计.pptVIP

第四章　產品與服務設計 Outline Product Development Process Designing for the Customer Design for Manufacturability Designing Service Products Measuring Product Development Performance IDEO產品開發─創造力是可以學習的嗎？ IDEO產品開發公司是全球最知名的工業設計公司之一，代表該公司創造力最佳的寫照即是創造流程本身。 對公司的創立者David M. Kelly與同事們來說：工作就是遊戲，腦力激盪是一門科學，其中，最重要的原則就是打破原則。 產品設計流程 Use contract manufacturers vs. make in-house A core competency has three characteristics： It provides potential access to a wide variety of markets It increases perceived customer benefits It is hard for competitors to imitate 產品開發流程 Planning Concept Development System-Level design