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可口可乐营销策划书
团队名称 :勇往直前
学院 :经济学院
专业班级 :营销 09-3
参赛成员 :何欢 许明哲
袁志卫 刘英莲
目录
一、前言 ····································································································1
二 .当前市场状况和消费者分析 ·····························································1
1.市场竞争状况： ···············································································1
2.消费者分析 ·······················································································2
3. SWOT 问题分析 ··············································································2
三 .营销目标 ····························································································3
四.营销战略的制定 ················································································3
2.1 目标市场战略 ·············································································3
2.2 竞争战略 ·····················································································3
2.3 品牌战略 ·····················································································4
五 .4P策略 ·······························································································4
5.1 将可乐作为小礼物送祝福，可提供送货上门服务 ···················4
5.2 全方位宣传，提前订购者免费参加抽奖一次 ···························5
5.3 团购优惠，随机轮号抽奖，限时秒杀。 ···································5
六 .执行计划 ································
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