工商管理中英互译文献.docxVIP

英?文?文?献?翻?译 专 业：工商管理 班 级：1003?班 姓 名：严永恒 学 号：100104190318 High-tech?enterprise?marketing?strategy A?distinctive?feature?of?the?high-tech?enterprises?is?closely?integrated?with modern?science?and?technology,?state-of-the-art?technology?and?equipment level,?and?through?the?introduction?of?technology?and?technological?innovation, so?many?new?technologies,?new?processes?and?new?equipment?has?been employed.?It?has?to?occupy?a?pivotal?position?in?the?national?economy. Therefore,?the?marketing?strategy?of?high-tech?enterprises?also?on?the?agenda. High-tech?rapid?development?of?corporate?marketing?activities?to?new challenges 1.?Further?shorten?product?life?cycle,?highlighting?the?uncertainty?of?market supply?and?demand.?Product?life?cycle?is?usually?after?four?stages?of introduction,?growth,?maturity?and?recession,?and?the?relationship?between market?supply?and?demand?constitute?the?basic?conditions?for?the?marketing activities?of?the?important?content?and?implementation.?In?the?dawn?of?the?era of?knowledge?economy,?the?rapid?development?of?science?and?technology,?so as?to?continuously?promote?the?upgrading?of?products,?product?life?cycle showing?a?growing?trend?towards?shorter,?accelerate?the?conversion?of?the marketing?strategy,?increasingly?increased?the?difficulty?of?marketing?efforts. 2.?Sales?channels?change,?to?narrow?the?gap?between?marketing?and marketing?space?to?expand?and?extend.?The?era?of?knowledge?economy approaches?to?promote?the?channel?change,?the?initial?impact?from?the?new trade?an?electronic?data?interchange?(EDI)?via?computer?and?communication networks?to?handle?the?file.?This?trade?is?also?known?as?paperless?trading.?The Internet?has?opened?up?an?unprecedented?cyberspace?in?this?by?the?tens?of thousands?of?the?host?computer?and?fiber?optic?telephone?line?to?connect?the virtual?space,?it?can?be?invasive?To?receive?goods,?ordering,?payment,?delivery, advertising,?market?research,?etc.?a?series?of?business?activities.?Highlight?the advantages?of?this?ne