跨国公司管理chap4-MNC-StrategicManagement.pptVIP

Review: Environment Analysis Environmental factors can be categorized into three layers: macro, industrial and internal. The most significant character of multinational environment is the confliction between globalization and localization. You are supposed to grasp several environmental analysis tools by yourself. MNC Strategic Management Chapter 4 Discussions What is the definition of Strategy and Strategic Management? What are the goals of strategic management? What basic strategies have we learned? Besides all of above, what are the special strategic considerations for MNC? 4.1 review: d