浅谈儿童食品包装设计中的色彩运用.docxVIP

目  录 摘  要.....................................................................................................................................2 关键词.....................................................................................................................................2 Abstract ...................................................................................................................................2 Key words ...............................................................................................................................2 一、色彩与儿童消费心理.....................................................................................................3 儿童消费心理.........................................................................................................3 色彩与儿童消费心理的关系.................................................................................4 二、色彩在儿童食品包装中的作用.....................................................................................4 色彩对儿童食品的促销作用.................................................................................4 色彩在儿童食品包装中的味觉暗示.....................................................................5 恰当的色彩提示品牌.............................................................................................5 三、色彩在儿童食品包装上的运用方法.............................................................................6 运用恰当的色彩.....................................................................................................6 色彩的味觉表现.....................................................................................................6 食品味觉象征色与趣味图形结合.........................................................................7 色彩运用规律.........................................................................................................7 四、儿童食品包装色彩的运用原则及创新.........................................................................9 色彩运用的“个性”.............................................................................................9 色彩开发与创新...