人教新课标英语Book9 Unit Five Inside advertising单元教学细目与单元检测.docVIP

Unit Five Inside advertising 课程标准中的内容标准： 本单元的中心话题是广告。具体内容涉及“什么是广告”，“如何制作有效的广告”，“广告的效果”，“广告的语言特点”以及“广告行业的道德规范”等。语言技能和语言知识都是依据这一中心话题设计的。 教学细目： （情感目标）了解广告的相关知识，以及广告行业的道德规范。 (交际) 学会表达对事物的不同看法。 （词汇）学习本单元出现的常用词汇的用法。 （语法）复习总结宾语补足语的用法。 学习领域与主题 内容及要求 目标层次 人 教 版 选 修 九 Unit Five Inside advertising 理解 掌握 运用 1.1.1. 话题：Talking about advertising and advertisements; ways to make effective ads, advertising controls. √ 1.1.2功能： 1. expressing different views of an argument. 表达不同观点。 You are quite right. I quite agree with you. I think so, too. I see your point, but… Tha’s ridiculous. Not at all. I’m afraid I can/t accept that. I wouldn’t say that. Not really. That not how I see it. I’m afraid I have a different opinion. No problem. No way. √ 1.1.3 Understanding vocabulary（理解词汇）（学生只需认识，不作为测试的内容考查） conscience, corporation, visual, generate, stereo, liter, mature, decent, ethics, beware √ 1.1.4 Grasping vocabulary（掌握词汇） （学生能够掌握其意义、用法、搭配，可作为考查内容）billboard, casual, garment, inform, association, target, basis, technique, budget, broadcast, rely, refresh, murder, suitcase, actress, typist, fluent, hostess, invitation, appoint, chairman, raise, dial, operator, misleading, ban √ 1.1.5 Applying vocabulary（应用词汇） （学生在写作中能够运用下列词汇） Turn…into…, advertiser, advert, fit into, lane, feature, expense, response, have no use for, partly, sheet, spokesman, alcoholic, promote, immoral, offending, consumer, trustworthy √ 1.1.6语法：复习宾语补足语 the object complement Committee members recently appointed me their chairman.(名词作宾补) They made Ronaldo, the soccer star, the spokesman of their product.(名词作宾补) I find it very difficult to raise the money. (形容词作宾补) As my neighbor is a troublemaker, I have to keep myself away from him.(副词作宾补) Please remember me to your parents. (介词短语作宾补) His speech left the president n a very awkward situation. (介词短语作宾补) Really good advertising persuades people to behave in certain ways. (动词不定式做宾补) Committee members have asked me to tell you how much we all appreciate your donation. (动词不