浅谈电子商务对现代酒店管理的影响.docVIP

浅谈电子商务对现代酒店管理的影响 ? 论文摘要： ? 随着国际互联网技术的不断发展，与此同时电子商务活动在世界各地迅速的兴起和飞速，同时也对我国的酒店管理影响巨大。加入WTO后，我国的国际贸易在电子商务大潮下面临着巨大的机遇和挑战。为此，1996年2月，外经贸部成立了国际贸易EDI服务中心，即中国国际电子商务中心，负责研究、建设、运营中国国际电子商务工程。本文根据目前酒店上网的现状分析，提出了Web hotel中间商的电子商务解决方案，由网络中间商负责管理和运行Web hotel服务器，并设计Web hotel客户端，为酒店的网上营销和订房管理提供有力的保障工具。这是一条适合我国国情的酒店预订业务电子商务解决方案，可以为众多的中小型酒店开拓网络销售渠道，并为中小型酒店开展电子商务提供可行的技术支持。 对于酒店业，电子商务已并不陌生，相当多的酒店在尝试开展电子商务，但由于近期看不到直接的利益或利益不明显而多数酒店处于观望状态。特别是中小规模酒店企业，网络订房的网站推销函和推销员经常光顾，致使酒店无所适从。究竟什么是电子商务？如何开展电子商务？这是酒店类企业需要探索和面临的主要问题，本文将介绍一种切实可行的酒店电子商务解决方案。 Abstract With the continuous development of the Internet technology, at the same time the rise of e-commerce activities around the world quickly and rapidly, at the same time also had a huge impact on our countrys hotel management. After joining the WTO, Chinas international trade under the tide of e-commerce faces great opportunities and challenges. To this end, in February 1996, the ministry of foreign trade set up international trade EDI service center, the China international electronic commerce center, responsible for research, China international electronic commerce engineering construction and operation. According to current status analysis of the hotel on the Internet, this paper puts forward the Web hotel e-commerce solutions of middlemen, the dealer network is responsible for the management and running Web hotel server, and Web design hotel client, for the hotels Internet marketing tools and reservation management provide strong guarantee. This is a suitable for Chinas national conditions of e-commerce solutions for hotel reservations, you can explore the network marketing channel for many small and medium-sized hotels and provide feasible for small and medium-sized hotel to carry out the electronic commerce technology support. For the hotel industry, e-commerce has no stranger, quite a number of hotels in an attempt to develop e-commerce, but due to the recent no direct interest or interest is not obvious and most of the hotel in a wait st