牛津译林版高考英语必修4同步检测unit1period4Project.pdf

Period Four Project 课前预习I 学前热身，成竹在胸 I .单词自测 I .media n,大众传播媒介，大众传播工具 2. poster n.海报 post vt.张贴；n.（在网上发布的）帖子 3-targetn.目标；靶子；vt.瞄准；以... 为 目标 4. determine vt.确定，查明；决定；裁决 5. analysis n.分析，分析结果 analyse vt.分析 6. appeal vi.有吸引力；呼吁，恳请；n.吸引力；呼吁；恳求 7. react vi.做出反应，回应 8. personally adv.个别地；就本人而言；本人，亲自 personal adj.个人的,私人的 9 .anti-smoking n.反对吸烟 1 .packet n.小包，小盒 II .poisonous adj.有毒的 poison n.毒药 12. urge vt.敦促，力劝；竭力主张；n.强烈的欲望，冲动 13. tobacco n.烟草，烟叶 14. essay n.论说文，小品文；文章 15. shock vt.使 惊，使惊愕；n. 惊，惊愕 shocked adj.感到 惊的 shocking adj.令人 惊的 □ .短语默写 l.figure_out 弄清楚，弄懂；计算出 ^.appeal to 吸引，引起兴趣；呼吁 3. be concerned with 涉及 4. get something across 把表达清楚 5. die from 死于（外部或间接原因） 原文呈现 How do you build an ad campaign? Unlike① a single advertisement, an ad campaign is a planned® programme of advertisements you start a successful ad campaign, you must have a clear aim and an audience in mind⑥.It is important to figure out⑦ exactly what you want to tell the audience and what you are trying to get them to do⑧.In an ad campaign you may need to employ® different kinds of media®, including® posters®, newspapers, magazines, radio and television. There are three major® questions you^nuB£firs£consider ： 1 Who is the audience for your ad campaign? The people yoi£wan£tc^reach are your target® audience.In order to ⑮ determine® your audience, you will need to do a little research® and analysis® in advance® You will need to explore⑳ what the audience already thinks.lt is very important to know your audience so you can create the right message for the right people. 2 What do you want your ad campaign to say? After you have decided who your audience is,