咨询工具箱营业战略常用剖析模型.pptVIP

010516BE_AOX_011v5 There are three classes of industry structure/conduct: Arm’s length model – This is a traditional microeconomic model where each player competes at arm’s length with not only competitors, but also customers and suppliers for control of the “economic rents”. Privileged relationship model – Under this model, firms treat “related” firms differently than they do other firms in the same market. In some cases, the relationship may be due to financial arrangements. However, privileged relationships may also be due to friendship, unusual trust, or ethnic orientation. Privileged relationships are often a key barometer in evaluating the value of current and proposed inter-firm interactions. Understanding these relationships is critical to determining the most advantageous strategic options. Codependent systems – These are cross-industry structures, such as alliances, networks, and economic webs. Webs are the most rapidly spreading of these forms. The formal definition of a web is “a voluntary self-organized group of independent companies that deliver distinct elements of a complex unbundled value package, based on a common set of organizing business principles, usually in pursuit of increasing economic returns.” Multiple products must be developed and used together, such as computer hardware and software, and complex relationships – analogous to strands of a spider web – connect players who directly interact. Thus, strands can connect any two participants in a web, and any participant can be bypassed. ? 010516BE_AOX_011v5 * 010516BE_AOX_011v5 * The success of Nokia Mobile Phones is hardly confined to its own organization: it is fuelled by a web of relationships, alliances, interactions, some formal and some informal. In this network, the success of one party doesn’t mean the failure of another – e.g., we are not talking about traditional rivalry or competition. Quite the contrary: the network is a co-dependent system, where the success of one