模板ProductLifeCycleTHEORY(国际贸易-英文)产品生命周期理论.pptVIP

PLC Model New Product Maturing Product Standardized Product Stages of Product Development 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 演示课件 The Product Life-Cycle Theory The product life-cycle model of trade (PLC) (PCT) Product Cycle Theory 演示课件 Why? Consider: “The model (PLC) claims that many products go through a trade cycle, during which the United States is initially an exporter, then loses its export markets and may finally become an importer of the product. ” ——Louis T. Wells, JR OUTLINE Background Brief In