【国外原版配套PPT场营销调研】MarketingResearch.pptVIP

Malhotra, Hall, Shaw, Oppenheim: Marketing Research 3e ? 2006 Pearson Education Australia 1 PowerPoint to accompany Naresh Malhotra John Hall Mike Shaw Peter Oppenheim PowerPoint to accompany Malhotra, Hall, Shaw, Oppenheim: Marketing Research 3e ? 2006 Pearson Education Australia 2 Chapter 3 Specifying the Marketing Research Process Malhotra, Hall, Shaw, Oppenheim: Marketing Research 3e ? 2006 Pearson Education Australia 3 Chapter Objectives After reading this chapter you should be able to: ? Appreciate that good research requires good thinking ? Understand that nothing is as practical as