恒安项目指导建议.pptVIP

* 恒安项目指导建议 HENGAN PROGRAM GUIDANCE 工作重心 Deliverables: 1. 季度销售手册的推行、归口（ 5 - 6 - 7 - 10 ） The Execution of the QSB and Accountability (the path) 2. 促销?桨傅木霾吡鞒蹋ㄌ岢觥⑵拦馈⑸笈⒏佟?蠢　⒒毓耍﹠ Promotion Decision Process (propose/ evaluat e/approve/track/feedback) 3. 产?整合及工作的排期 Product Integr ation and Timeline 4. 市场信息的收集、归口 Market Information Collection and Accountability 障碍 Barriers: 1. ?牌建设 : 产?定位、产?开?ⅰ⒄攵韵?颜叩拇傧鷠 Brand Building : Product Positioning, Product Development, Consumer Promotion 2. B/C 类市场萎缩、农村销售渠道不畅 B/C Markets Shrinking/ Traditional Ch