2020年社交媒体指数报告.pptx

? pr@ ? @SproutSocial 3;;;;;;;;Fifty-six percent of social marketers use social data primarily for understanding their target audiences and 49% use data to inform their creative content. Surprisingly, only 23% of social marketers use social data to measure ROI and less than one-fifth use data for competitive insights.; ? pr@ ? @SproutSocial 21;;;;;;;91%;; ? pr@ ? @SproutSocial 39;;When asked what differentiates stand-out brands from their peers on social media, 61% of consumers believe brands that engage with their audience are best in class. But while marketers prioritize memorable content (46%) and compelling storytelling (45%), consumers are focused on transparency (45%) and strong customer service (44%). If social marketers want to ensure their brands are considered best in class, they may want to be more transparent and responsive on social media.;; ? pr@ ? @SproutSocial 47;; ? pr@ ? @SproutSocial 51;;Creating a strong social strategy isn’t the only way to succeed. When asked about their professional goals, 47% of social marketers say they want to outperform the goals they set for this year. Marketing leaders especially want to surpass the goals they set for themselves, with 52% saying this is their primary objective for 2020 (compared to 39% of practitioners).;Skills marketers need to achieve their social goals;For social marketers in a hiring position, reporting ability was the number one skill they looked for in candidates, placing an emphasis on how important it is for marketers to know and understand their social data. Forty-five percent of social marketers also look for prior experience in social and 42% expect candidates to have strong communications skills.; ? pr@ ? @SproutSocial 61; ? pr@ ? @SproutSocial 63; ? pr@ ? @SproutSocial 65;