- 1、本文档共8页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Textbooks Newspapers Magazines What to read? Washington Post Time News Week New York Times: Washington Post: News Week: Time: The Times:http://www.thetimes.co.uk Guardian:http://www.guardian.co.uk Details The Times NewYork Times Guardian 1.商业周刊 (Business Week) 6.经济学家 (Economist) 5.财富周刊 (Fortune) 2.华尔街日报 (Wall Street Journal) Business Details: 1.2.3. 4. 5.6. 4.彭博社 (Bloomberg) 3.金融时报 (Financial Times) Skimming Scanning 1 3 to skim the milk to skim a stone across the lake to skim a book 2 Key words Signal words To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
您可能关注的文档
最近下载
- GY5(J1型)半联轴器加工工艺与工装设计-机械设计制造及其自动化.doc VIP
- 应用文写作:申请书.pptx VIP
- 湖北省华中师范大学第一附属中学2024-2025学年高三上学期十月月度检测英语试卷(无答案).docx VIP
- 水利工程造价存在问题及控制措施分析.doc
- 大学生常见心理问题课件.ppt
- 高考语文专题专练:分析小说的叙事特点提升专练(附答案).docx VIP
- 2024年秋季新湘少版三年级上册英语课件 Unit 6 第3课时 .pptx
- 《公共艺术课程(音乐)》教学课件-第二章-美妙的歌声.pptx VIP
- 大学学院重点学科经费管理办法.doc VIP
- 动物寄生虫病学.pptx VIP
文档评论(0)