大学英语讲稿1.8.ppt

Textbooks Newspapers Magazines What to read? Washington Post Time News Week New York Times： Washington Post： News Week： Time： The Times：http://www.thetimes.co.uk Guardian：http://www.guardian.co.uk Details The Times NewYork Times Guardian 1.商业周刊 (Business Week) 6.经济学家 (Economist) 5.财富周刊 (Fortune) 2.华尔街日报 (Wall Street Journal) Business Details: 1.2.3. 4. 5.6. 4.彭博社 (Bloomberg) 3.金融时报 (Financial Times) Skimming Scanning 1 3 to skim the milk to skim a stone across the lake to skim a book 2 Key words Signal words To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money. Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.