专业英语结课作业.docxVIP

Professional English final work Customer satisfaction analysis of 7-day Chain Hotel Class Business Administration 2016-1 Class Student ID Name Complete time June 23, 2019  The background of survey The development of budget hotels has developed under the stimulation of mass consumption. In China, the budget hotel industry has faced wonderful development opportunities, while it also faced fierce reality and fierce competition. It is conducive to improving the overall quality of employees that improving service quality and consumer satisfaction, also helpful to enhance hotel service capabilities and competitiveness, gain customers’ recognition, thus winning longer-term development in the industry. This survey is targeted at consumers of 7- day hotel chain, to analysis the satisfaction of service. The introduction of 7-day hotel 7 Days Hotel is one of the brands of the Platinum Hotel Group. It is the first Chinese hotel group listed on the New York Stock Exchange. In addition, it is the owner of the largest membership system in Chinas hotel industry and the leader in the technology and innovation model of Chinas hotel industry. It was founded in 2005 and listed on the New York Stock Exchange on November 20, 2009(Stock Code: SVN). On June 27, 2013, 7-day hotel chain delisted from the United States. On July 17, in the same year, it was acquired by the Platinum Hotel Group. Adhering to the vision of “sleeping well every day”, 7- Days Hotel is committed to providing clean, environmentally friendly, comfortable and safe accommodation services for value-oriented business travelers to satisfy their core requirements in accommodation. The method of investigation Questionnaire The questionnaire survey method is a widely used method in social surveys at home and abroad. Our group’s survey work lasted for one week. We adopt the method of issuing questionnaires , survey some consumers of 7- day hotel in Guilin Qixing District. A total of 35 questionnaires were collected in this