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学习参考
学习参考
Business plan for the pet market
Miracle
Nov -22-2009
Executive Summary
Pets sold on the market today is very large, an increasing number of youn ger age groups like to keep as pets and to their part ners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this men tality, the other releva nt market came into being and pets - pet groo ming, health care and so on. At prese nt, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar orga ni zati on, but due to tech ni cal reas ons, and other aspects of a sin gle n ati onal comparis on of many of these in stitutio ns
In developed city markets,there exists a lackage of all-package organization for all kind of pet services .In sec ond line cities,some service orga ni zati ons for only one ki nd of pet still have a large market share,but we n eed a more effective solution to develop market there.For the consideration,our program is to design the market in Nannin g,through the program,we can find a more effective way to learn how the pet service market works and how to explore pote ntial bus in ess opport uni ty.
Table of Content
I ntroduction
Current marketing situation
Swot analysis
Objectives
Marketing strategy
Action programmes
Budget
Control
Conslusion
Introduction
I.IOrga ni zati on
Headquarters: Chairma n, Gen eral Man ager (Finance Departme nt, Inv estme nt
Departme nt, Marketi ng Departme nt), deputy gen eral man ager (customer service departme nt, advertis ing departme nt), the departme nt heads, employees
Chain stores:store man ager, medical groups, beauty group, photography group , public relati ons group, sales group
Current marketing situation
Pet in dustry is curre ntly on the market, there are many simple pet sale shop;
However, regard ing the pet of the service age ncies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a si
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