基于网络营销的xx公司的物流调查研究(1).pdfVIP

摘 要 随着我国市场经济的进一步发展，随着网络的日新月异，以传统营销为主要 营销渠道的企业渐渐体会到了网络营销带来的冲击。网络营销逐渐在企业中占据 主导地位，成为其盈利的主要方式之一。在全国以及全球网络占据主要地位的今 天，呼和浩特市通桥商贸有限公司如何在众多的竞争者中脱颖而出如何结合自身 优势，克服自身缺陷，将网络营销顺利引进自己的管理体系。怎样处理好在营销 过程中物流以及在物流中存在的问题。因此，对该公司的调查研究具有重大意义。 本文主要采用 PEST 分析法、SWOT 分析法分别对该公司在网络营销环境，以 及物流和物流中存在的问题进行了分析和研究，结合在建材城中的实际观察，最 终发现问题，解决问题，使得公司在原来的基础上更上一层楼。 关键词： 网络营销 企业物流 物流问题 I Abstract With the further development of Chinas market economy, with the ever-changing network, the traditional marketing enterprises as the main marketing channels gradually appreciate the impact of network marketing. Network marketing is gradually dominate in the enterprise to become one of the main profit. Hohhot through Bridge Trading Company stand out in a large number of competitors in the national and global network to a dominant position, how to combine their strengths to overcome their defects, the smooth introduction of the network marketing management system. Fortunately, the marketing process in logistics and logistics problems in how to deal with. Therefore, the companys research is of great significance. This paper uses a PEST analysis, SWOT analysis, respectively, of the companies in the network marketing environment, as well as logistics and logistics problems in analysis and research, the actual observe the combination in the Tongqiao, eventually found the problem, solve the problem, allows the company to the next level on the basis of the original. Keywords: network marketing, logistics and logistics problems 目录 摘 要 I AbstractII