现代商务英语第6章促销SalesPromotion分析解析.pptVIP

31 W ： I guess I will place an order tomorrow ， after I report it to my corporation. L ： That is all right. See you tomorrow. W ： See you. 32 New Words invitationn. 邀请 spiritn. 酒，酒精 winen. 酒，葡萄酒 fairn. 商品交易会 tastevt. 品尝 drizzlevi. 下濛濛雨 dismayn. 灰心，沮丧 apricot bloom 杏花 33 Note to the Text 1.make a choice 作选择 2.be awarded 获奖 3.give a banquet in honor of 设宴招待 4.the Pure Brightness Day 清明节 5.an old China hand 中国通 6.the Tang dynasty 唐朝 7.go bankrupt 破产 34 Appendix Useful Expressions for Sales Promotion 1.Our trading corporation will devote its all eff orts principally to commission business ， in whic h shipping of color TV sets made in China will for m an important feature. 我们贸易公司将倾全力经 营批发业务，以出口中国彩色电视机为主要特色。 2.We hope that your company can approach us as quickly as possible for introducing your new products. 我们希望贵公司尽快与我们取得联系，介 绍你们的新产品。 35 3.Our Haier refrigerators are not only well est ablished in Asia ， but also very marketable in Eur ope. 我们的海尔牌冰箱不但在亚洲享有盛誉，而且 在欧洲销路也很好。 4.Would you please tell us the properties of y our new products in detail? 您能详细介绍一下你们 的新产品的性能吗？ 5.Although you have made some efforts to d evelop new markets ， yet there is still a great pot ential in your national markets according to our inf ormation from various resources. 根据我们从各方 获得的情报，虽然你们在开拓新市场方面作了些努 力，但是贵国的市场潜力仍然很大。 36 6.The Certificate of Quality and Quantity issu ed by the China Import and Export Commodity In spection Bureau at the port of shipment shall be t aken as the basis of delivery after receiving your L/C. 在收到贵公司信用证后，在装船港以中国进出 口商品检验局签发的质量数量检验证书作为交货的 依据。 7.I dont think it is our responsibility in that ca se. As you know ， under CIF ， our obligations end after the goods arrive at the port safely. 正如您知 道的，根据到岸价条款，只要货物安全抵达目的港， 我方的义务就终止了。我认为在那种情况下根本就 不是我们的责任了。 1 第 6 章 促销 ( Sales Promotion ) 2 Brief Introduction ? Sales promotion is a marketing technique designed to create sales for a product over a