如何撰写好的项目建议书t 1.pptVIP

Why Have Proposals Become So Important? ;Selling in Today’s Environment;How Broad Is the Impact?;What’s a Proposal?;The Cicero Principle;What’s a Good One?;Why Are These Factors Critical?;The Trust Equation;Use Your Proposal To Maintain and Create Trust;Structure Is the Key;Unfortunately, most sales people hate proposal writing;Typical Methods of Escaping...;The “Seven Deadly Sins”;The Proposal Must Be Client-Centered;Key Content Areas of Winning Proposals