澳门机场SWOT和发展策略知识讲解.ppt

SWOT Development Strategy of Macau airport Kiki Fred Monica Payon Rain Content Introduction Coexisted Hong Kong, Guangzhou, Shenzhen, Zhuhai, and Macau five Airport (A5) within 200 km of the Pearl River Delta region. Lack of coordination inevitable competition. Introduction Macau International Airport was put into operation since 1995. Macau International Airport is recognized as the most weakness of the five airports. The air bridge in Pearl River Delta, especially one between both sides of the Taiwan Straits. SWOT Strength The international influence Casino World Heritage Located in areas of the Pearl River Delta Air rights a good foundation Open fifth freedom rights. Low level of fees 2004 - Thailand 2005 - Malaysia Weakness limited local source local population of only 500,000 Regular flights is limited, few routes Highly total cost business income unsatisfactory; portfolio is not diversity enough, etc. lack of airport facilities Opportunity Hong Kong and Macao individual visit“ airport reception rose to more than 30%. Well condition of political and economic increasing the confidence of investors increase her role as a business platform Transform in economic structure MICE Logistics Increase about logistics in 2008 ? 全世界 东南亚 ? 中国 ? GDP增长率 （%） 3.3 9.6 10.5 客运增长率 （%） 4.9 5.6 8.8 货运增长率 （%） 6.1 8.6 12.2 沈敏路,澳门国际机场发展战略研究, 武汉, 2008. Threats Crossstraits direct links(两岸三通) 60%-47% Competition in the airport area Development direction and market positioning are not clear Facilities about A5 机场名称 营运时间 飞行区等级 跑道数量 跑道长度 停机位数量 航站楼面积 设计容量 香港 1998 4F 2 3800 X 75 3800 X 60 106 71 4500 广州 2004 4F 2 3800 X 60 3600 X 45 100 36 2700 深圳 1991 4E 1 3400 X 45 68 14.6 1600 澳门 1995 4E 1 3360 X 45 24 4.5 600 珠海 4E 1 ? 4000 X 45 26 9.16 1200 沈敏路,澳门国际机场发展战略研究, 武汉, 2008. Development strategyof Macau airport Hardware and software construction In the A5 airport, the hardware of Macau International Airport is the worst. In the equity allocation, Macau government a