国际市场营销英文练习题库及答案解析.doc

1. Management with a geocentric orientation viewing the entire world as a potential market and striving to develop an integrated world market strategy. 2. Marketing concept holds that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors do. 3. Product concept is such an idea that consumers will favor products that offer the most quality performance and features, and that the organization should therefore devote its energy to making continuous product improvement. 4. The production concept is such a philosophy that consumers will favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency. 5. The goal of differentiation principle is to create competitive advantage. 6. What does global localization mean? Thinking globally and acting locally. 7. EPRG Framework consists of Ethnocentric orientation , Polycentric orientation, Regiocentric Orientation, Geocentric Orientation. 8. Three principles of marketing includes value principle, differentiation principle, focus principle. 9. Which management philosophy holds that achieving organizational goals need to determine the needs and wants of target markets. Marketing concept, social marketing concept. 10. Marketing is a social and manager process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.√对 1. European union is a kind of Economic Unions. 2. Two or more countries agree to abolish all internal barriers to trade among themselves, Then they establish a Free trade areas. 3. Power distance index (PPDI Refers to the extent to which the less powerful member of a society accept- even expect- that power is to be distributed uniquely. 4. Lower middle income countries, also known as less developed countries/LDCs. 5. Expropriation is