甜品店策划书PDF打印.pdfVIP

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2020-08-06 发布于广东
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甜品店策划书PDF打印.pdf

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一寸光阴不可轻甜品店策划案制作人：潘英剑 1 一寸光阴不可轻目录一、企业描述··················································3 二、市场分析（一）目标顾客分析······················································3 （二）目标市场分析·····················································4 （三）顾客需求分析·····················································5 （四）价格定位分析······················································5 （五）分析总结·························································6 三、竞争分析（一）行业竞争者·······················································7 （二）消费者···························································10 （三）替代者···························································10 （四）竞争优劣分析表···················································11 四、企业组织结构（一）企业形式·························································11 （二）企业组织结构图···················································11 五、营销策略（一）产品策略························································12 （二）价格策略························································12 （三）促销策略························································12 六、店内装修创意（一）菜单制作························································13 2 一寸光阴不可轻（二）愿望墙···························································13 （三）娱乐项目··························