COVID-19封锁之后的电子商务.pdfVIP

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PART 1 E-COMMERCE POST COVID-19 LOCKDOWN, WHERE SHOULD BRANDS GO FROM HERE? THIS IS THE 1ST PART OF A TWO-PART SERIES HIGHLIGHTING THE E-COMMERCE IMPLICATIONS FOR DIFFERENT BRANDS AS COUNTRIES COME OUT OF COVID-19 LOCKDOWN. If you are a brand custodian, you would have Beyond these companies, there has also been probably spent the past months working 24/7 widespread speculation that we are seeing a to keep your brand going. No doubt much paradigm shift in all consumer behaviour of it has been taken up with a succession of with some commentators suggesting an short-term problems to solve, many of which online revolution across all industries. were without precedent. As countries slowly come out of lockdown, regardless of whether Most noticeably, on Friday, June 26th, your brand has struggled, maintained, or Microsoft announced it was permanently perhaps even grown during the pandemic, shuttering all 83 of its retail stores in the the question on marketers’ minds now is, US, to focus on online storefronts. The ‘What comes next?’ reality is that we do not live in absolutes. Change will be recognized differently across Most of the commentary during the businesses and in most cases, there will still COVID-19 pandemic has focused on the be a function for traditional marketing and remarkable gr

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