报告：数字时代的个人隐私和对品牌的长期信任.pptxVIP

FOREWORDReduce Risk and Increase Revenues by Giving People What They Want—Safe,Secure Digital Services and Personal Information ControlNow is the time to act, as digital connections throughout society will continue to grow unabated. In fact, IDC predicts that by 2025 individuals will interact with a connected device nearly 4,800 times a day, or nearly every 3 seconds. As industry leaders I encourage all of us to band together and help people protect what matters most. That is, lets develop and deliver the practices, policies, interoperable standards, and solutions that will help people securely and safely access the Internet and digital services as they desire without having to forgo their privacy and security. Let’s give them what they want--control and sovereignty of their digital identity and personal data.Craig TholeSenior Vice President, Product22? 2020 Mobile Ecosystem Forum LtdThere is no escaping the fact we are living in an increasingly connected world. People all across the globe are connected throughout all aspects of their public and private lives. We’re connected at home, at work, when we’re out for a drive, or with our friends. We’re connected everywhere, and nearly all the time.Over the last six years, the MEF Global Trust studies have clearly shown that people’s awareness of how their data is collected and used by industry is growing year-over-year. As more people learn that each and every digital connection they make leaves traces of their identity and personal information behind, more are saying they don’t like it and have or will take action. In fact, 83% of consumers across 10 markets (an increase of 9% over last year) are actively taking steps to control and protect their personal information. They will delete an app or won’t even download it in the first place. They will cancel a purchase or transaction if they don’t believe their personal information is secure. They will choose not to engage a business if they feel an or