品牌转换模型（英文PPT22)[精品].pptxVIP

ProductQuest?EvaluationTrackingMaturityProduct Life CycleFeasibilityProductQuest?ANALYTICAL- chemicalcontentPERCEPTION- attribute dataHEDONIC- liking,- purchase intentLaboratoryanalysisConsumerevaluationIntensity databy trained orconsumer panels“Just right” databy consumer panelsINFORMATIONFeasibility StageProduct FeasibilityEarly evaluation of prototype productsIdentify opportunities, understand risks of product weaknesses, provide RD with improvement directionExplore categories for opportunitiesOutput - Product Profile WeightOverall likingCocoa aromaCocoa flavourMalt/Cereal aromaCreamy textu