国际商务 Chap12 中文翻译.pptVIP

Shandong Ecomomic University International Business 国际商务 东经游誉院国降贸易营院 School of International Trade, Shandong Economic University Shandong Ecomomic University Chapter 2 The Strategy of International Business 东经游誉院国降贸易营院 chool of International Trade, Shandong Economic University Introduction .g What actions can managers take to compete more effectively as an international business How can firms increase profits through international expansion? g What international strategy should firms pursue 山东济学院面除贸易学院 Strategy And The Firm .g a firms strategy refers to the actions that managers take to attain the goals of the firm ProfitabilitylkX im can be defined as the rate of return the firm makes on its invested capital Profit growth收益增长率 is the percentage increase in net profits over time .g Expanding internationally can boost profitability and profit growth 山东济学院面除贸易学院 School of Intemational Trade, Shandong Economic Un Strategy And The Firm Figure 12.1: Determinants of Enterprise value Profitability Add value and P Valuation Sell More in Existing Profit Growth Markets 际贸易堂院 School of Intenational Trade, Shandong Economic Universi Value Creation The value created by a firm is measured by the difference between v(the price that the firm can charge for that product given competitive pressures)and C (the costs of producing that produc)-个公司创造的价值可以 由V(公司可以为有竞争力的商品标的价格)和C(这个产 品的制作成本)的差值来衡量。 .o The higher the value customers place on a firms products, the higher the price the firm can charge for those products, and the greater the profitability of the firi 消费者对一个公司的产品认为的价格越高,公司可以要的 价格就越高,公司的盈利就越大。 山东济学院面除贸易学院 School of Intemational Trade, Shandong Economic Un Value creation Figure 12.2: Value Creation V=value of product to a average consumer V-C P-Price per unit P-C C=Cost of production per unit V-P=Consumer surplus per unit P-C=Profit per unit sold V-C=Value created per unit 山东济学院面除贸易学院 School of Intemational Trade, Shandong Economic Univ H Classroom Performance System What