碎片化传播研究.pdfVIP

摘 要 碎片化是理解信息社会的一个重要概念。本文通过对社会以及个体社会行为 的观察，收集大量文献，对碎片化传播的定义、特征、发展历程以及表现进行梳 理，总结出碎片化传播在话语表达、媒介渠道、时空场景、信息内容和思维方式 多个方面的表现。研究认为造成这种碎片化传播的原因来自于媒介技术的变革、 大众观念的转变以及社会结构的变化。在观察中发现，日常生活中人们往往缺少 对碎片化在认知行为和思维观念部分的影响感知，缺乏一种批判看待碎片化的思 维。在这种媒介使用的氛围下，人们对媒介产生了高度的依赖，出现异化，对个 体的身心都产生了影响，从而在媒体和社会层面均产生影响，人与人之间的社会 区隔感逐渐消失。因此，我们应该号召大众回归理性，培养个体应对碎片化的能 力，优化整合媒体资源，提高社会治理碎片化的能力，共同应对碎片化问题。 关键词：碎片化传播；媒介依赖；异化；区隔；理性 I Abstract Fragmentation isan important concept in understanding the information society. By observing society andindividual socialbehavior,thispaper collectsalarge amount of literature, sorts out the definition, characteristics, development process and performance of fragmented communication, and summarizes the fragmented communication in discourse expression, media channels, space-time scenarios, information content and thinking Performance in multiple ways. The study believes that the reasons for this fragmented spread come from the transformation of media technology, the transformation of popular ideas and the change of social structure. Observation found that in daily life,people often lack the perception of the impact of fragmentation on cognitivebehavior andthinking concepts, and lack a critical view of fragmentedthinking.In thisatmosphere ofmediausage,peoplehave ahigh degree of dependence on the media,the impact of alienation is obvious, it has an impact on the individuals body and mind, and it has an impact on both the media and society, and the sense of social separation between people gradually disappear. Therefore, we should call on the public to return to rationality, cultivate individuals ability to cope with fragmentation, optimize and integrate media resources, improve the ability of social governance to fragmentation, and jointly deal with the problem of fragmentation. Key words:Fragmentation;Mediadependence;Aliena