网站大量收购闲置独家精品文档,联系QQ:2885784924

MarketingAnalysis宝洁市场营销案例分析英文版.ppt

MarketingAnalysis宝洁市场营销案例分析英文版.ppt

  1. 1、本文档共15页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Marketing Analysis Maker : ###### ###### P G company and product introduction Corporate value Market segmentation brand strategy advertising strategy Catalogue marketing strategy P G company introduction Proctor and Gamble is the full name of Procter Gamble Company (Procter Gamble Company), was founded in 1837 by William Procter and James Gamble in the Midwest of Cincinnati. It is the worlds largest maker of washing and skincare and health products, is currently one of the worlds largest commodity companies. The PG consists of over 135,000 employees working in over 80 countries worldwide. The PG has one of the largest and strongest trusted brands, including Pampers, Tide, Pantene, Pringles, Crest and Olay, and so on. introduction to products Procter gamble in 1988 set up joint ventures in China, guangzhou . Lets take shampoo for example:It is not taking Consumer demographic variable characteristics ( like , age or sex ), but according to the features of consumer hair to niche markets.Head and shoulders, it is need for dandruff hair;Pan ting, hair needs nutrition;Rejoice, is for those who want silky hair;VS , for professional hair care 。 Each brand has its specific market, and each brand products and have more specific cter gamble products market segmentation is a comprehensive and accurate, covering almost all markets. market segmentation PGs multiple-brand strategy, from the function, price, packing and so on various aspects divided into multiple markets, meet different levels, different needs of various customer demand, and thus cultivate consumer brand preference to our enterprises, improve its loyalty, the company formed a strong impression in the customer heart, improved the market leadership and brand reputation of the procter gamble. brand strategy Customer propaganda and accumulation of knowledge Ordinary consumers lac

文档评论(0)

zhaohuifei + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档