strategies(当代国际营销,澳大利亚纽卡斯尔大学).pptx

4. Product and service decisions ;International product strategies;Standardisation versus customisation;Standardisation versus customisation ;Taste Patterns - Convergence;Taste - Patterns: Transitions of body size;Standardisation versus customisation ;Multinational diffusion;Multinational diffusion;Multinational diffusion;;Global New Product Development;Product Concept Testing;Product Concept Testing;Product Concept Testing;Product Concept Testing;Product Concept Testing;Timing of Entry;What conditions favour launching a product with a single brand name, logo and/or slogan worldwide? When is i