互联网时代的新经济营销102.pptxVIP

互联网时代的新经济营销The New Law of Demand and Supply现代经济的演变早期的资本主义形成资本主义的基础-Constitution需求的结构和内涵Supply -- demandsDemandsDemographicDemandAs usefulAs proper?To requireAs necessary 需求战略供给战略Customer Driven Marketing需求经济环境下的企业策略 --- 客户驱动型营销 Customer-driven innovation is going beyond focus groups. It’s turning the innovation model upside down– or rather– outside in Michael SchrageMichael Schrage is one of the world’s leading expertson the economics of innovation. He helps companies worldwide design innovation processes that maximize return on investment by managing the links between innovation, the suppl