philipkolter市场营销第一章重点解析.pptxVIP

Marketing in the Twenty-First Century;Brief introduction of marketing II. Core concepts of marketing III. Marketing Environment ;Marketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meeting needs profitably.” ;Target Markets and Segmentation;Segmenting ;Targeting ;Positioning ;Needs, Wants, and Demands;Product or Offering 产品或供应品;Exchange and Transactions Relationships and Networks Marketing Channels Supply Chain 5. Competition;Exchange is the act of obtaining a desired product from someone by offering something in return. Fo